The Venetian Resort | Viva Las Venice

Venice & Vegas are worlds apart from one another, yet The Venetian Resort successfully calls both cities home. As part of the iconic resort’s recent Renaissance, our task was to distill this essence of duality down into a campaign that makes people look twice at the place they thought they knew. It’s not just “the one with the gondolas,” it’s the only resort on the strip where you feel like you have a foot in two worlds. Where the familiar twists into something entirely new, and it feels only right to shout, or sing, Viva Las Venice.

Writer: Kayla Lott, Tyler Booker

CDs: Tyler Booker, Mel Lin

ECDs: Kellyn Blount, Greg Hunter

Strategy: Tashanee Williams, Victor AbiJaoudi

Producers: Kasia Olczak, Stacey Higgins

Director: Marco Prestini

Editor: Nate Katz

Photographer: Justin Bettman