SXSW | Preacher Early Service

During SXSW, Preacher has the creative department pitch activation ideas for our annual party, the “Early Service.” If your idea gets picked, you get to test your party-planning capabilities. This year, my partner and I got to bring to life three. First, we tipped a cow named Jolene.

Then we cooked up some Spaghetti Westerns. With the help of the entire agency, we filled one of our conference rooms with western-inspired artwork made entirely of pasta.

Finally, we gave AI the finger. One of many studded with hot pink acrylics.

Halfway through the party DOLL-Y asked me to hold her Paloma so she could meet “that bitch, Jolene.” I think they made amends.